Ever had a tough time finding the right single malt whisky for your friends, family, colleagues – or even for yourself? If so, then this is the app for you! You can search through selection of single malts, match them by food or region. You can even throw caution to the wind and make a random selection (they're all good, trust me). If you find a malt you like you can then store it in your cabinet for later reference. Give it a try for free - click here. Slainte!
Role: Concept, art direction and design.
Work
Here are a handful of projects which demonstrate my capabilities as a hands on Art Director. In all of the work below I have been involved from the creative brief to concept development to design and then final production (where relevant).
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Peugeot Drivesexy.com
Driving in the UK has become a frustration, a chore to endure. Our daily experience is of road rage, traffic jams and congestion charges. But being a driver was never supposed to be like this. Peugeot believes that we need to rediscover the joy and passion of motoring. A belief expressed on our new website that looks at the dos and don’ts of sexy driving and invites visitors to challenge themselves in the virtual DriveSexy Academy. After all, why drive stupid (badly)? Why drive ugly (rudely)? When you can DriveSexy. The project is no longer online, but you can view a screen capture of the animation style here. Awarded merit for best typography at the 2010 MCCA awards. Role: Concept, art direction and design.
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Orange Brand Movies
The task was to create 4 simple, informative and inspiring short movies about core aspects of the Orange brand. They were to be viewed as amusing and engaging introduction tutorials and their main objective was to give everyone who visits the site a clear understanding of each of the brand introduction topics. Animation: the fabulous Elliott Morris, from Jelly. View the final movies here.
Role: Concept, art direction and design.
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Orange Brand Extranet Concepts
The old Orange brand site was bulky, difficult to navigate and didn’t adhere to its own brand guidelines. A study of users showed that they found the existing site slow and difficult to use – content was duplicated/conflicting and hard to find in the first instance. This is one of the design routes we presented to the client - we won the pitch.
Role: Concept, art direction, illustration & design.
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Talisker Whisky - Made by the sea
The Isle of Skye shapes its people. And its whisky. It’s as if the inspiration didn’t come out of the still-room, but from the landscape itself. Our website brings to life the island and the whisky, through the eyes of two of Skye’s great characters: Willie MacDougall, Distillery Manager & Davie Urquhart RNLI Coxswain. It’s a rich experience based on real people, real stories and real places. Photography by the magnificent Mitch Jenkins. This project has been hugely rewarding as I have seen it through from pencil scamps to pitch presentation, a shoot on the Isle of Skye, a gruelling production timetable, and finally overseeing maintenence to the site as it's creative custodian.
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Talisker pitch
Talisker life is about people. Their lives, and their tales are as honest and as fascinating as their pursuits - and all of it is as uncompromising as the Talisker they enjoy. We move from images of landscapes to the faces and characteristics of real people. Words of whimsy are replaced by real, honest, sometimes heart wrending stories. The site is unique, uncompromising, genuine, like Talisker itself. This is the best of real people and real tales.
Role: Concept, visual development and pitch presentation.
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Adobe CS4 Buzz Campaign Pitch
To generate buzz around the release of Creative Suite 4, we proposed targeting creative professionals to take part in keyboard shortcut battles against one another - online and at real live tournaments.
Role: Concept, art direction, and design.
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Maison de la France pitch
Travel to France from the UK is falling year on year due to low cost airlines offering easier access to alternatives like Croatia. We aimed to get people to re-evaluate their notion of a French holiday. We developed two routes; 'Live France', which tapped into the French 'Art De Vivre' & 'Been there, done that?' which challenged preconceptions of holidaying in France. We then showed how these two routes could work across all media.
Role: Concepts, art direction,and design.
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Intel Crimescene
iAMT (Intel Active Management Technology) is one of Intel's new network security products. Could potentially be seen as a bit dull - the solution: an interactive game that breathes life and excitement into a technical area, and allows the users to discover the benefits of iAMT for themselves. Watch the traileror the making of.
Role: Concept, art direction, and design.
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Crusaid Viral
Crusaid exists to make a difference to people living with and affected by HIV and AIDS. On World Aids Day, we sent out an email from our IT director which contained a fake virus that hijacked users computers for an instant, apparently deleting real files and folders on their machines, but which then resolved to a page which highlighted the plight of Aids sufferers. Click here to view.
Role: Concept, art direction, design & animation.