Travel to France from the UK is falling year on year due to low cost airlines offering easier access to alternatives like Croatia. We aimed to get people to re-evaluate their notion of a French holiday. We developed two routes; 'Live France', which tapped into the French 'Art De Vivre' & 'Been there, done that?' which challenged preconceptions of holidaying in France. We then showed how these two routes could work across all media.
Role: Concepts, art direction,and design.